Have you considered they copy an iconic brand which never changed its logo and has been a marker of luxury over time /dZcaoUIJDa It shows that creativity and originality is dying. The NFL used to create a new patch every year then starting in 2011 (SB45) the NFL decided to reuse the same patch every year and have only changed the patch twice in 11 years. Art/creativity is less important than functionality, a website is not an art gallery: it’s a tool for user to discover/buy/manage. As it was pointed before, accessibility has also become an important aspect of development… And it should be. There’s been a deluge of sans serifs which leads to homogeneity.īrands like and others have gone the other direction which will benefit them long term. See it in art, music, and architecture too.įor optimal legibility at small size because of screens. Death of aesthetics and homogenisation, neutralisation, and uglyfication of everything interesting and beautiful. The difference is how global these design trends are now. Think of Paris and it’s pretty Haussmann style apartment buildings that cover the entire city, simply because Napoleon III said so. BOJh4AVjz8Ĭounterpoint: Many of the places we think are most beautiful are incredibly homogenous. Professional architects might call these homes “minimalist,” but I think they’re just soulless copycats of each other. I keep seeing the same kinds of modern houses that look like they’ve been copied & pasted by a slapdash architect. The figures are flat, minimal, abstract, and geometric because they’re non-representational, which makes them feel universal. The style is called “Corporate Memphis” and it’s everywhere now. This single fact explains almost all defining features of contemporary literature.” /wU6SpjpHFN has written: “Workshop-trained writers are often, not always, but often, intrinsically defensive. MFA programs might be homogenizing novels. It seems like every non-fiction book follows the same blueprint of simple words, short sentences, and research papers to justify every obvious intuition.Īnd yeah, it’s efficient, but where are the unhinged Hunter S. The more you scale, the more you need to appeal to different kinds of people, which sucks the personality out of what you’re doing. The brand identity has become flat, bland, sterile, timid and unimaginative. When you strip away too much of the non-essential, you lose the kind of craftsmanship that endows an object with soul and makes life feel meaningful. Robert Pirsig argued that quality can’t be defined because it transcends language when he wrote: “When analytic thought, the knife, is applied to experience, something is always killed in the process.”Īs a society, it’s as if we’ve read too many blog posts about the 80/20 rule. How much of these homogenization trends come from trying to quantify beauty? My best guess comes down to two factors: software and the Internet.ġ) Software: Designers are using the same tools, which exert the same unconscious forces on their creative process.Ģ) The Internet: Aesthetic diversity is bound to fall in such a hyper-connected world. What’s causing all these logos to look the same? /DgnNfOV20v The post has since then gone viral with over 245,000 likes and 40,000 retweets. He reveals the psychology behind the homogenization trend, not just in logo design, but in writing and architecture as well. New York-based writer, teacher, and podcaster David Perell has come up with a series of tweets that explain why most brand logos look alike nowadays. These minimal, type-only logos look clean and are legible across all devices and screens, from mobile phones to smart watches.īut have we reached a point where the personalities and characteristics of one logo are indistinguishable from another? Minimalism is a major trend in logo design nowadays with most brands stripping their logos down to a simple wordmark in a sans-serif typeface.
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